Q4 2023 Performance of Top Beauty Retail Apps in the UK on Android

In the final quarter of 2023, the beauty retail app sector in the United Kingdom showcased notable user engagement on the Android platform. Data provided by Sensor Tower offers a comprehensive look at the top five contenders in the market.

LOOKFANTASTIC -Beauty Shopping experienced fluctuating download numbers, with a peak of approximately 13K in mid-November before tapering off to around 8K by the year's end. Weekly active users started strong at 57K, climbing to a high of 78K in mid-November, and then finishing the quarter at around 69K.

Superdrug saw a steady increase in downloads from early October, with a significant jump to over 14K in the last week of December. Active users mirrored this trend, beginning at 19K and culminating at around 27K in the same period.

For Cult Beauty: Beauty & Makeup, downloads showed an impressive surge in late November, reaching over 6K, before settling at around 4K by December's end. However, weekly active user data was not available for this app.

Lush Fresh Handmade Cosmetics experienced a significant download spike in late December, with numbers soaring to approximately 9K. Active users showed a similar upward trajectory, starting at just over 1K and reaching over 7K by the close of the quarter.

Lastly, Notino: perfumes and cosmetics had its most notable download peak in early December with over 10K downloads, while active users reached their zenith at around 12K in the same week.

The performance of these beauty retail applications reflects a robust and dynamic market segment on the Android platform in the UK. For deeper insights and more detailed analytics, Sensor Tower's full suite of tools and reports are available.